How SEGEA, a Global Food Distributor, Accelerated Payments with WeWire’s Stablecoin Rails

Food is essential to our survival, but the food business doesn’t begin in the kitchen. From sourcing farm produce to manufacturing, packaging, and distribution, every step in this ecosystem is powered by payments. One company at the center of keeping this system running in Cyprus is SEGEA.

Founded in 2010 by Geoffrey Serrurier, SEGEA is a global supplier of animal protein, sourcing products from over 20 countries. The company connects food producers, slaughterhouses, and distributors to ensure high-quality meat exports to clients around the world. For SEGEA, reliability and speed in supplier payments are crucial to maintaining smooth global operations.

In this case study, we’ll explore how WeWire connected SEGEA to our global payment infrastructure, enabling faster cross-border payments and giving the company more freedom to grow.

The Challenge: Costly Delays and Broken Trust in Cross-Border Payments

For years, SEGEA struggled with international payment bottlenecks that slowed down supplier relationships and created unnecessary friction in daily operations.

“Before WeWire, paying my suppliers could take weeks. Proof of payment could take up to four weeks to arrive, and transfer fees were very high,” Geoffrey recalls. “We needed a partner we could truly trust. One who understood the pace of international trade.”

While traditional payment systems promised better rates, they came with long processing times, high fees, and unpredictable liquidity, often leaving suppliers waiting and slowing down exports. These delays made doing business difficult.

The Solution: Instant Payments Through WeWire Stablecoin and OTC Rails

In search of a faster, more reliable solution, SEGEA turned to WeWire.

“From the very first email, I got a quick response and a dedicated person who walked me through everything. That gave me confidence,” says Geoffrey. “The first transaction was smooth, and that’s when I knew WeWire was different.”

By leveraging WeWire’s stablecoin payment rails (USDT & USDC) and OTC desk, SEGEA could pay suppliers instantly, bypassing traditional banking delays and exchange rate complications. The business also no longer had to worry about the availability of FX liquidity as WeWire’s liquidity runs deep across fiat currencies and stablecoins.

The result was a more efficient, transparent, and liquid process for international trade.

The Results: Speed, Efficiency, and Liquidity

Within weeks of adopting WeWire, SEGEA experienced transformative operational benefits:

• Payment times cut from weeks to minutes
• Transaction fees reduced by over 40%
• Immediate proof of payment for suppliers, boosting trust and collaboration
• Access to liquidity pools of $50,000–$60,000, ensuring uninterrupted trade operations

“WeWire makes supplier payments effortless. I can send funds instantly, regardless of whether my suppliers are located in Africa or around the world. It’s the bridge that connects my business to the world,” Geoffrey says.  “It’s efficient, reliable, and gives me back control over my operations.”

Building Global Trust Through Simplicity and Speed

For SEGEA, WeWire is a strategic partner that enabled the company to operate globally with confidence.

By removing the pain points of cross-border banking, WeWire empowers manufacturers and exporters like SEGEA to focus on what matters most: delivering quality products on time, without worrying about payment delays or liquidity gaps.

“With WeWire, we’ve gained time, trust, and transparency,” Geoffrey concludes. “It’s the kind of partner any global business needs.